Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

Create Engaging Video Campaigns to Drive Brand Growth and Sales

Jon Mowat

Kogan Page, 2021

7
Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9
How Today’s Fastest-Growing Companies Drive Breakout Success

Sean Ellis and Morgan Brown

Crown, 2017

R 8
The Tiny Clues That Uncover Huge Trends

Martin Lindstrom

St. Martin’s Press, 2017

9
How to Differentiate Your Organization in a Sea of Sameness

Stacey Danheiser et al.

Kogan Page, 2020

8

Jessica Apotheker et al.

Boston Consulting Group, 2021

9

Basir Mustaghni et al.

Boston Consulting Group, 2021

8
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

9

Carmen Bona et al.

Boston Consulting Group, 2020

8