Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

Create Engaging Video Campaigns to Drive Brand Growth and Sales

Jon Mowat

Kogan Page, 2021

7
Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9
How World-Class Companies Profit from Passion and Purpose

Raj Sisodia et al.

Wharton School Publishing, 2007

7
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
How to Differentiate Your Organization in a Sea of Sameness

Stacey Danheiser et al.

Kogan Page, 2020

8
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
How to Build Habit-Forming Products

Nir Eyal

Portfolio, 2014

7
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
Create Markets and Leave the Competition Behind

Renée Mauborgne

WOBI, 2012

8
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7