Marketing
The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
Related Channels
Summaries
From Impressed to Obsessed
12 Principles for Turning Customers and Employees into Lifelong Fans
McGraw-Hill, 2021
Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow’s Consumers
HarperCollins Leadership, 2021
The New Rules of Marketing & PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Wiley, 2020
The Domino’s Story
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
HarperCollins Leadership, 2020
Luxury Outlook 2022
Advancing as a Responsible Pioneer: Rarity, Sustainability, Exclusivity, New Experiences, and New Territories
Boston Consulting Group, 2022
