Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

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Summaries

8 Book

Sustainable Marketing

The Industry’s Role in a Sustainable Future
Alexis Eyre
Kogan Page, 2023
8 Book

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
7 Article
Mark Abraham et al.
Boston Consulting Group, 2024
9 Article

Welcome To Pricing Hell

The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
Christopher Beam
The Atlantic, 2024
7 Article
Matthew Kropp et al.
Boston Consulting Group, 2024
8 Book
Rob Prazmark
Rob Prazmark, 2023
7 Book

Hispanic Market Power

America’s Business Growth Engine
Isaac Mizrahi
Routledge, 2023
8 Article

Pricing Strategy

How Our Brains Keep Us Stuck
Melina Palmer
Behavioral Economics.com, 2023
7 Book

Game Changer

How Strategic Pricing Shapes Businesses, Markets, and Society
Jean-Manuel Izaret and Arnab Sinha
Wiley, 2023
7 Article
Shelby Senzer et al.
Boston Consulting Group, 2023
6 Article
Christina Mühlenbein et al.
Boston Consulting Group, 2023
7 Article
Sebastian Bak et al.
Boston Consulting Group, 2023