Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: All channels 

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Summaries

Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

8
Unlocking the World's Fastest-Growing, Most Misunderstood Market

Joseph F. Coughlin

Public Affairs, 2017

9
An Advanced Guide

Tom Lunt and Eva Nicotra

Kogan Page, 2018

9
How bad data impacts business growth

Nate Turner

Sprout Social, 2019

8
A Practical Guide to Designing Better Products and Services

Stephanie Marsh

Kogan Page, 2018

8
How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

8
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
How a New Generation of Technology Vendors Thrives Through True Customer Success

Paul J. Henderson

Red Raven Books, 2018

8
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

8
The Paint-by-Numbers System to Write the Book of Your Dreams – Fast!

Dan Janal

TCK, 2018

8