Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

In: All channels 

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Summaries

Katherine Kim

Sprout Social, 2019

7
Marketers must rethink gender to win the next generations of consumers.

Nick Monroe et al.

MIT Sloan Management Review, 2020

9
How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career

Martin Thomas

FT Press, 2018

9
Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization

Travis Lowdermilk et al.

O'Reilly, 2020

9
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter

McGraw-Hill, 2020

9

Miles Young

Bloomsbury USA, 2018

8

Nick Goad et al.

Boston Consulting Group, 2020

Hard Business Truths that Will Help You Succeed

Tilman Fertitta

HarperCollins Leadership, 2019

6
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.

Matthew Barby

Matthew Barby, 2020

9
Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

10