Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: Business

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Summaries

Jean-Manuel Izaret and Just Schürmann

Boston Consulting Group, 2019

8

Brent Barnhart

Sprout Social, 2019

8
The words service agents use to engage customers often end up backfiring.

Brent McFerran et al.

MIT Sloan Management Review, 2018

9
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8

Jake Hulyer

The Guardian, 2018

8

Madhavan Ramanujam

First Round Review, 2016

7
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

R 8

Wolfgang Ulaga and Stefan Michel

MIT Sloan Management Review, 2018

8
Harnessing Data and AI to Reinvent Customer Engagement

Tom Chavez et al.

McGraw-Hill, 2018

9