Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

Related Channels

Customer Relationship Management
Gender Marketing
Consumer Behavior

Summaries

8 Book

Sustainable Marketing
The Industry’s Role in a Sustainable Future
Alexis Eyre
Kogan Page, 2023
8 Book

The Truth About Pricing
How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
7 Article

How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024
9 Article

Welcome To Pricing Hell
The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
Christopher Beam
The Atlantic, 2024
7 Article

How GenAI Is Shaping the Future of Creativity in Marketing
Matthew Kropp et al.
Boston Consulting Group, 2024
8 Book

The Olympics Don't Take American Express (The Ultimate Guide to Salesmanship)
The Birth of Megasports Sponsorships
Rob Prazmark
Rob Prazmark, 2023
7 Book

Hispanic Market Power
America’s Business Growth Engine
Isaac Mizrahi
Routledge, 2023
8 Article

Pricing Strategy
How Our Brains Keep Us Stuck
Melina Palmer
Behavioral Economics.com, 2023
7 Book

Game Changer
How Strategic Pricing Shapes Businesses, Markets, and Society
Jean-Manuel Izaret and Arnab Sinha
Wiley, 2023
7 Article

Making Agile Work in Marketing
Shelby Senzer et al.
Boston Consulting Group, 2023
6 Article

First-Party Data Is Retail’s Next Growth Engine
Christina Mühlenbein et al.
Boston Consulting Group, 2023
7 Article

Smarter Retailer Promotions for a Saturated Market
Sebastian Bak et al.
Boston Consulting Group, 2023