Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: All channels 

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Summaries

Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Unlocking the World's Fastest-Growing, Most Misunderstood Market

Joseph F. Coughlin

Public Affairs, 2017

9
A Practical Guide to Designing Better Products and Services

Stephanie Marsh

Kogan Page, 2018

8
The Paint-by-Numbers System to Write the Book of Your Dreams – Fast!

Dan Janal

TCK, 2018

8
For Easy and Effective Results

Robert Bullard

Perfect Text, 2015

7
How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

8
Leading-Edge Neuromarketing Techniques to Influence Anyone

James C. Crimmins

Career Press, 2016

8
Real-World Tips & Techniques for the Service Front Lines

Adam Toporek

AMACOM, 2015

8
The Two Word Miracle

Joseph Callaway and JoAnn Callaway

Wiley, 2012

6
An Advanced Guide

Tom Lunt and Eva Nicotra

Kogan Page, 2018

9