Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

In: All channels 

Related Channels


Summaries

Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9
Create Engaging Video Campaigns to Drive Brand Growth and Sales

Jon Mowat

Kogan Page, 2021

7
For Easy and Effective Results

Robert Bullard

Perfect Text, 2015

7
How to Use Customer-centricity to Drive Sales and Profitability

Martin Newman

Kogan Page, 2021

7
How World-Class Companies Profit from Passion and Purpose

Raj Sisodia et al.

Wharton School Publishing, 2007

7
The Art and Science of Modern Account Planning

Lesley Bielby and Douglas Atkin

Figure 1 Publishing, 2021

9
How to Win Through Customer Experience

Simon David Clatworthy

O'Reilly, 2019

6
Harnessing Data and AI to Reinvent Customer Engagement

Tom Chavez et al.

McGraw-Hill, 2018

9
How Being Design-led Helps Companies Get the Right Services to Market

Joe Heapy et al.

Kogan Page, 2018

8
How to Differentiate Your Organization in a Sea of Sameness

Stacey Danheiser et al.

Kogan Page, 2020

8