Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: Business

Related Channels

Summaries

For Easy and Effective Results

Robert Bullard

Perfect Text, 2015

7
Real-World Tips & Techniques for the Service Front Lines

Adam Toporek

AMACOM, 2015

8
Harnessing Data and AI to Reinvent Customer Engagement

Tom Chavez et al.

McGraw-Hill, 2018

9
Service Design, Strategy, and the Art of Customer Delight

Thomas A. Stewart and Patricia O’Connell

HarperBusiness, 2016

9
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8
The Psychology of Persuasion

Robert B. Cialdini

William Morrow, 1993

8
A Leader’s Guide to Driving Superior Performance

Linden Brown and Christopher Brown

McGraw-Hill, 2014

8

Simon Sinek

TED, 2009

9
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9