Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

In: All channels 

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Summaries

Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization

Travis Lowdermilk et al.

O'Reilly, 2020

9
For Easy and Effective Results

Robert Bullard

Perfect Text, 2015

7
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter

McGraw-Hill, 2020

9
Making Sense of Consumer Data in a Digital World

Chuck Hemann et al.

QUE Publishing, 2013

7
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

8
Harnessing Data and AI to Reinvent Customer Engagement

Tom Chavez et al.

McGraw-Hill, 2018

9
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9

Katherine Kim

Sprout Social, 2019

7
A Strategic Framework

Don Peppers et al.

Wiley, 2004

8