Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
In: All channels 

Related Channels

Branding Competitor Analysis Consumer Behavior Customer Relations Customer Relationship Management Direct Marketing Gender Marketing Market Research Marketing Strategy Positioning Pricing Strategies Advertising Social Media Marketing

Summaries

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Would You Do That to Your Mother?
Book
The “Make Mom Proud” Standard for How to Treat Your Customers

Jeanne Bliss

Portfolio, 2018

8
Crushing It!
Book
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
Business Writing Tips
Book
For Easy and Effective Results

Robert Bullard

Perfect Text, 2015

7
The Customer Culture Imperative
Book
A Leader’s Guide to Driving Superior Performance

Linden Brown and Christopher Brown

McGraw-Hill, 2014

8
7 Secrets of Persuasion
Book
Leading-Edge Neuromarketing Techniques to Influence Anyone

James C. Crimmins

Career Press, 2016

8
Managing Customer Relationships
Book
A Strategic Framework

Don Peppers and Martha Rogers

Wiley, 2004

8
Effective Sales Enablement
Book
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

8
The Customer-Driven Culture: A Microsoft Story
Book
Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization

Travis Lowdermilk and Monty Hammontree

O'Reilly, 2020

9
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
The Airbnb Way
Book
5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

Joseph A. Michelli

McGraw-Hill, 2019

7