Media Industry

We live in an information society. Books, newspapers, TV, radio and the Internet permeate our daily lives. Learn how the media industry works and how to deal with it.
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Trust Me, I’m Lying
Book
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
How Music Got Free
Book
The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy

Stephen Witt

Viking, 2015

8
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
The War on Science
Book
Who’s Waging It, Why It Matters, What We Can Do About It

Shawn Otto

Milkweed Editions, 2016

9
Players
Book
The Story of Sports and Money, and the Visionaries Who Fought to Create a Revolution

Matthew Futterman

Simon & Schuster, 2016

8
The Master Switch
Book
The Rise and Fall of Information Empires

Tim Wu

Knopf, 2010

9
The Lunatics Are Running the Asylum
Video

Renée diResta

Ignite , 2017

8
How to Fix Facebook – Before It Fixes Us
Article
An early investor explains why the social media platform’s business model is such a threat – and what to do about it.

Roger McNamee

Washington Monthly , 2018

8
What Makes Something Go Viral?
Video

Dao Nguyen

TED, 2017

8
The Activation Imperative
Book
How to Build Brands and Business by Inspiring Action

William Rosen and Laurence Minsky

Rowman & Littlefield Publishing Group, Inc., 2018

8