Personal Branding

Personal branding is the platform from which the world sees you. If you don’t shape it yourself, other forces shape it for you. You don't have to be a household name to employ personal branding strategies. Such skills may help you land a job or get your budding business off the ground. In life, many people will try to define you. Take control of your identity and of the ways others may perceive you. Remember that makes you different can be your strength and your competitive edge.

Summaries

The Art and Science of Personal Branding

Cynthia Johnson

Ten Speed Press, 2019

R 9

Mike Kinney

TED, 2017

9
Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!

Tom Peters

Knopf, 2000

9
Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Aliza Licht

Grand Central, 2015

7
Discover Your Highest Value Through the Science of Fascination

Sally Hogshead

HarperBusiness, 2014

8
Selling You Without Selling Out

Marc Eckō

Touchstone, 2013

8
Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life

Tyler Cohen Wood

Career Press, 2014

7
Are You Making Things Happen or Just Making Noise?

Chris Brogan and Julien Smith

Portfolio, 2012

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Dorie Clark

Business Innovation Factory, 2014

8
100 Tips to Build Your Personal Brand and Succeed in Business

James Espey

Whitefox, 2014

6