Personal Branding

Personal branding is the platform from which the world sees you. If you don’t shape it yourself, other forces shape it for you. You don't have to be a household name to employ personal branding strategies. Such skills may help you land a job or get your budding business off the ground. In life, many people will try to define you. Take control of your identity and of the ways others may perceive you. Remember that makes you different can be your strength and your competitive edge.


Beyond the nails, one-legged tracksuits, and world records, Florence Griffith Joyner set the stage for women to build million-dollar brands.

Amira Rose Davis

Medium, 2020

The Art and Science of Personal Branding

Cynthia Johnson

Ten Speed Press, 2019

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Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!

Tom Peters

Knopf, 2000

Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Aliza Licht

Grand Central, 2015

Discover Your Highest Value Through the Science of Fascination

Sally Hogshead

HarperBusiness, 2014

Selling You Without Selling Out

Marc Eckō

Touchstone, 2013

Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life

Tyler Cohen Wood

Career Press, 2014

Are You Making Things Happen or Just Making Noise?

Chris Brogan et al.

Portfolio, 2012


Dorie Clark

Business Innovation Factory, 2014

Why NOW Is the Time to Cash In on Your Passion

Gary Vaynerchuk

HarperBusiness, 2009