In: Career

Personal Branding

Personal branding is the platform from which the world sees you. If you don’t shape it yourself, other forces shape it for you. You don't have to be a household name to employ personal branding strategies. Such skills may help you land a job or get your budding business off the ground. In life, many people will try to define you. Take control of your identity and of the ways others may perceive you. Remember that makes you different can be your strength and your competitive edge.


9 Book

The Authority Advantage

Building Thought Leadership Focused on Impact Not Ego
Adam Witty and Rusty Shelton
ForbesBooks, 2023
8 Book

Branding Pays

The Five-Step System to Reinvent Your Personal Brand
Karen Kang
Karen Kang, 2020
8 Book

Forever Employable

How to Stop Looking for Work and Let Your Next Job Find You
Jeff Gothelf
Jeff Gothelf, 2020
7 Book

Sell Yourself

How to Create, Live, and Sell a Powerful Personal Brand
Cindy McGovern
McGraw-Hill, 2022
8 Book
Susan Chritton
Wiley, 2014
9 Book

The Brand You 50

Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!
Tom Peters
Knopf, 2000
8 Book

LinkedIn for Personal Branding

The Ultimate Guide
Sandra Long
Sandra Long, 2021
8 Book

Digital You

Real Personal Branding in the Virtual Age
William Arruda
ATD, 2019
8 Book


Turning Adversity into Advantage
Laura Huang
Portfolio, 2020

Career Rehab

Rebuild Your Personal Brand and Rethink the Way You Work
Kanika Tolver
Entrepreneur Press, 2020
8 Book

How the World Sees You

Discover Your Highest Value Through the Science of Fascination
Sally Hogshead
HarperBusiness, 2014


The Art and Science of Personal Branding
Cynthia Johnson
Ten Speed Press, 2019