Personal Branding

Personal branding is the platform from which the world sees you. If you don’t shape it yourself, other forces shape it for you. You don't have to be a household name to employ personal branding strategies. Such skills may help you land a job or get your budding business off the ground. In life, many people will try to define you. Take control of your identity and of the ways others may perceive you. Remember that makes you different can be your strength and your competitive edge.


Turning Adversity into Advantage

Laura Huang

Portfolio, 2020

Rebuild Your Personal Brand and Rethink the Way You Work

Kanika Tolver

Entrepreneur Press, 2020

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Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!

Tom Peters

Knopf, 2000

Discover Your Highest Value Through the Science of Fascination

Sally Hogshead

HarperBusiness, 2014

Selling You Without Selling Out

Marc Eckō

Touchstone, 2013


Dorie Clark

Business Innovation Factory, 2014

10 Rules for Building a Successful Personal Brand and Fighting to Keep It

Michele Owens and David F. D'Alessandro

McGraw-Hill, 2004

Why NOW Is the Time to Cash In on Your Passion

Gary Vaynerchuk

HarperBusiness, 2009

100 Tips to Build Your Personal Brand and Succeed in Business

James Espey

Whitefox, 2014

How Smart People Brand Themselves for Business Success

Catherine Kaputa

Davies-Black Publishing, 2006