Persuasion

Learn to captivate, convince, and coax your audience.

Summaries

How Great Leaders Bring Out the Best in Others

Tim Irwin

Wiley, 2018

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Book
The Irresistible Pull of Irrational Behavior

Ori Brafman and Rom Brafman

Currency, 2008

9
What Works and Doesn’t Work in Politics, the Bedroom, the Courtroom, and the Classroom

Stanley Fish

Harper, 2016

9
Leading-Edge Neuromarketing Techniques to Influence Anyone

James C. Crimmins

Career Press, 2016

8
How to Say It Right the First Time, Every Time

Bill McGowan and Alisa Bowman

HarperBusiness, 2014

7
Make a Difference in Your World

John C. Maxwell and Jim Dornan

Thomas Nelson, 2013

7
The Subtle Science of Getting Your Way

Mark Rodgers

AMACOM, 2015

7
Persuade Without Pushing and Gain Without Giving In

Mark Goulston and John Ullmen

AMACOM, 2013

7
Influence, Persuade, and Sell in Any Situation

Mike Schultz and John E. Doerr

Wiley, 2011

7
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Crown, 2011

8