Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.
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It’s Price Before Product. Period.
Video

Madhavan Ramanujam

First Round Review, 2016

7
Exposing Price Discrimination in Online Shopping
Video

Charlsie Agro

CBC News, 2017

7
Pricing for Profit
Book
How to Develop a Powerful Pricing Strategy for Your Business

Peter Hill

Kogan Page, 2013

8
Priceless
Book
The Myth of Fair Value (and How to Take Advantage of It)

William Poundstone

Hill and Wang, 2010

8
Cheap
Book
The High Cost of Discount Culture

Ellen Ruppel Shell

Penguin Group (USA), 2010

9
Pricing on Purpose
Book
Creating and Capturing Value

Ronald J. Baker

Wiley, 2006

8
The Future of Pricing
Book
How Airline Ticket Pricing Has Inspired a Revolution

E. Andrew Boyd

Palgrave Macmillan, 2007

9
Winning the Profit Game
Book
Smarter Pricing, Smarter Branding

Robert G. Docters et al.

McGraw-Hill, 2004

7

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