Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.


Summaries

The Myth of Fair Value (and How to Take Advantage of It)

William Poundstone

Hill and Wang, 2010

8
How to Develop a Powerful Pricing Strategy for Your Business

Peter Hill

Kogan Page, 2013

8
How Airline Ticket Pricing Has Inspired a Revolution

E. Andrew Boyd

Palgrave Macmillan, 2007

9

Madhavan Ramanujam

First Round Review, 2016

7
Creating and Capturing Value

Ronald J. Baker

Wiley, 2006

8
Smarter Pricing, Smarter Branding

Robert G. Docters et al.

McGraw-Hill, 2004

7

Charlsie Agro

CBC News, 2017

7
Book
The High Cost of Discount Culture

Ellen Ruppel Shell

Penguin Group (USA), 2010

9

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