In: Innovation

Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.


8 Book


Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Marty Cagan and Chris Jones
Wiley, 2020
9 Book


An Unorthodox Guide to Making Things Worth Making
Tony Fadell
HarperBusiness, 2022
9 Book
Donald A. Norman
Basic Books, 2002
7 Book

The Human Side of Innovation

The Power of People in Love with People
Mauro Porcini
Berrett-Koehler, 2022
8 Video

Inside Design with Tony Fadell

Commonwealth Club of California
Tony Fadell and John Markoff
Commonwealth Club, 2022
8 Book


How Inclusion Shapes Design
Kat Holmes
MIT Press, 2020
8 Book

Building for Everyone

Expand Your Market with Design Practices from Google’s Product Inclusion Team
Annie Jean-Baptiste
Wiley, 2020
8 Book

Baked In

Creating Products and Businesses That Market Themselves
Alex Bogusky and John Winsor
AGATE Publishing, 2009
7 Video
Yiying Lu and Leecy Li
Talks at Google, 2021
9 Book
J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.
Columbia UP, 2019
8 Article
Mark Webster
Fast Company, 2019
8 Book


The Experience When Business Meets Design
Brian Solis
Wiley, 2015