In: Innovation
Product Design
Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.
Summaries
The Experimentation Field Book
A Step-by-Step Project Guide
Columbia Business School Publishing, 2024
Building for Everyone
Expand Your Market with Design Practices from Google’s Product Inclusion Team
Wiley, 2020
Design to Grow
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Simon & Schuster, 2015
Design Like Apple
Seven Principles For Creating Insanely Great Products, Services and Experiences
Wiley, 2012