Product Development
Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.
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Wiley, 2019
First Round Review
First Round Review, 2019
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Book
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
W. Chan Kim and Renee Mauborgne
Hachette Book Group USA, 2017
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Jeff Gothelf
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