Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.


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Summaries

David J. Bland and Alexander Osterwalder

Wiley, 2019

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The Design of Everyday Life

Adam Greenfield

Verso Books, 2017

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How to Create Tech Products Customers Love

Marty Cagan

Wiley, 2017

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Designing Great Products with Agile Teams

Jeff Gothelf and Josh Seiden

O'Reilly, 2016

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And Why Some Companies Never Give In

Jim Collins

HarperCollins, 2009

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Find the sweet spot between what technologies can deliver and what your customers need.

Jeanne W. Ross et al.

MIT Sloan Management Review, 2019

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Everett M. Rogers

Free Press, 2003

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Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim and Renee Mauborgne

Hachette Book Group USA, 2017

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What You Really Need to Know to Build High-Performing Digital Product Teams

Jeff Gothelf

Sense & Respond, 2017

9