Product Development
Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.
Related Channels
First Round Review
First Round Review, 2019
Find the sweet spot between what technologies can deliver and what your customers need.
Jeanne W. Ross et al.
MIT Sloan Management Review, 2019
Book
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
W. Chan Kim et al.
Hachette Book Group USA, 2017
Everett M. Rogers
Free Press, 2003
What You Really Need to Know to Build High-Performing Digital Product Teams
Jeff Gothelf
Sense & Respond, 2017
Book
A Novel About IT, DevOps, and Helping Your Business Win
Gene Kim et al.
IT Revolution Press, 2013
