Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.
Ordinary People, Extraordinary Products (Silicon Valley Product Group)
An Unorthodox Guide to Making Things Worth Making
Continuous Discovery Habits
Discover Products that Create Customer Value and Business Value
Teresa Torres, 2021
The Innovation Tournament Handbook
A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
Wharton School Press, 2023
How Do You Make the Perfect Toy?
Fads come and go, but how to create a toy that stands the test of time is the billion-dollar question
The Walrus, 2022
What to Ask
How to Learn What Customers Need but Don’t Tell You
Matt Holt Books, 2022
Inside Design with Tony Fadell
Commonwealth Club of California
Commonwealth Club, 2022
Boston Consulting Group, 2022
How Y Combinator Changed the World
If launching Airbnb, Stripe, and Dropbox weren’t enough, the famous accelerator has had an outsize – and mixed – impact on all of us.