Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.


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Summaries

How Being Design-led Helps Companies Get the Right Services to Market

Joe Heapy et al.

Kogan Page, 2018

8
How to Put Planned Serendipity to Work for You and Your Business

Thor Muller and Lane Becker

Jossey-Bass, 2012

7

Fred Brown et al.

RSA, 2021

8

J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.

Columbia UP, 2019

9
What You Really Need to Know to Build High-Performing Digital Product Teams

Jeff Gothelf

Sense & Respond, 2017

9
How Innovative Organizations are Embracing Design

David Dunne

University of Toronto Press, 2018

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Why we love (or hate) everyday things

Donald A. Norman

Basic Books, 2005

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Seth Godin

Gel Conference, 2006

8
Transform Your Business by Being Remarkable

Seth Godin

Portfolio, 2003

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How to Create Tech Products Customers Love

Marty Cagan

Wiley, 2017

8