Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.


Summaries

A Strategic Approach

Anne Gregory

Kogan Page, 2020

8
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi

McGraw-Hill, 2013

7

Lyn Smith

Kogan Page, 2005

5
What the Most Effective People Do Differently

John C. Maxwell

HarperCollins Leadership, 2010

8
How to Build Employee Engagement and Performance

David Cowan

Kogan Page, 2014

8
Practical PR Strategies for Reputation Management and Company Survival

Peter F. Anthonissen

Kogan Page, 2008

8
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
Secrets for Saving Your Reputation in the Age of Viral Media

Michael S. Sitrick

Regnery Publishing, 2018

8
A Common Sense Approach to Web Usability

Steve Krug

New Riders, 2005

9
Secrets from the Language of Leadership

Simon Lancaster

Palgrave Macmillan, 2015

8