Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.


Summaries

Nonprofit Advocacy in a Social Media Age

Chao Guo and Gregory D. Saxton

Stanford Graduate School of Business, 2020

7
Igniting a Positive Return on Your Communications Investment

Mark Weiner

Kogan Page, 2021

7
What the Most Effective People Do Differently

John C. Maxwell

HarperCollins Leadership, 2010

8

Lyn Smith

Kogan Page, 2005

5
How to Build Employee Engagement and Performance

David Cowan

Kogan Page, 2014

8
Practical PR Strategies for Reputation Management and Company Survival

Peter F. Anthonissen

Kogan Page, 2008

8
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
Secrets from the Language of Leadership

Simon Lancaster

Palgrave Macmillan, 2015

8
Why Writing Well Matters

Harold Evans

Little, Brown US, 2017

8
Why Business Communication Is Broken and How to Fix It

Phil Simon

Wiley, 2015

7