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Jake Knapp and John Zeratsky
Talks at Google, 2016
Matt Langione et al.
Boston Consulting Group, 2019
Jennifer Dale and Susan Abbott
Paramount Market Publishing, 2014
Patricia E. Moody and Richard E. Morley
Free Press, 1999
Lars Frølund et al.
MIT Sloan Management Review, 2017
The Economist Intelligence Unit
David J. Epstein and ProPublica
The Atlantic, 2017