Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.


Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career

Martin Thomas

FT Press, 2018

How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016


Brian Weimer

Sprout Social, 2019

How Direct-to-Consumer Brands Are Rewriting the Meaning of Marketing

Andrew Caravella

Sprout Social, 2019