Storytelling

Once upon a time, a company spun a rich, meaningful narrative that engaged its employees, moved its customers and inspired its investors. The moral of this fable? Stories are memorable tales that allow you to create strong emotional bonds with your clients and stakeholders.

Related Channels

Summaries

Excavate, Craft, and Present Stories to Transform Business Communication

Murray Nossel

McGraw-Hill, 2018

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Selecting and Shaping Stories That Connect

Hadiya Nuriddin

ATD, 2018

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The Value of Stories in Business

Aswath Damodaran

Columbia UP, 2017

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A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley, 2015

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How to Capture Attention, Build Trust, and Close the Sale

Paul Smith

AMACOM, 2017

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Kenny Nguyen et al.

ChangeThis, 2016

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How Leaders Inspire Action Through Narrative

Stephen Denning

Jossey-Bass, 2007

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Use Your Story to Energize, Inspire, and Motivate

Timothy J. Tobin

Berrett-Koehler, 2015

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A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Paul Smith

AMACOM, 2012

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Mastering the Art and Discipline of Business Narrative

Stephen Denning

Jossey-Bass, 2005

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