Storytelling

Once upon a time, a company spun a rich, meaningful narrative that engaged its employees, moved its customers and inspired its investors. The moral of this fable? Stories are memorable tales that allow you to create strong emotional bonds with your clients and stakeholders.


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Summaries

Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

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Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

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How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Kindra Hall

HarperCollins Leadership, 2019

8
One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers

Sönke Ahrens

CreateSpace, 2017

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Why Stories Make Us Human and How to Tell Them Better

Will Storr

William Collins, 2020

R 8
A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley, 2015

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The Value of Stories in Business

Aswath Damodaran

Columbia UP, 2017

8
Selecting and Shaping Stories That Connect

Hadiya Nuriddin

ATD, 2018

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Excavate, Craft, and Present Stories to Transform Business Communication

Murray Nossel

McGraw-Hill, 2018

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