Storytelling

Once upon a time, a company spun a rich, meaningful narrative that engaged its employees, moved its customers and inspired its investors. The moral of this fable? Stories are memorable tales that allow you to create strong emotional bonds with your clients and stakeholders.


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Summaries

One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers

Sönke Ahrens

CreateSpace, 2017

8
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Paul Smith

AMACOM, 2012

7
How to Capture Attention, Build Trust, and Close the Sale

Paul Smith

AMACOM, 2017

8
A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley, 2015

9
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Selecting and Shaping Stories That Connect

Hadiya Nuriddin

ATD, 2018

8

Chimamanda Ngozi Adichie

TED, 2009

9
Present Visual Stories that Transform Audiences

Nancy Duarte

Wiley, 2010

6
Inspiration, Influence, and Persuasion Through the Art of Storytelling

Annette Simmons

Basic Books, 2006

7
From the World's Best Salespeople

Robert L. Shook

McGraw-Hill, 1995

8