Storytelling

Once upon a time, a company spun a rich, meaningful narrative that engaged its employees, moved its customers and inspired its investors. The moral of this fable? Stories are memorable tales that allow you to create strong emotional bonds with your clients and stakeholders.
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How to Take Smart Notes
Book
One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers

Sönke Ahrens

CreateSpace, 2017

8
Lead with a Story
Book
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Paul Smith

AMACOM, 2012

7
Sell with a Story
Book
How to Capture Attention, Build Trust, and Close the Sale

Paul Smith

AMACOM, 2017

8
Storytelling with Data
Book
A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley, 2015

9
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
StoryTraining
Book
Selecting and Shaping Stories That Connect

Hadiya Nuriddin

ATD, 2018

8
The Danger of a Single Story
Video

Chimamanda Ngozi Adichie

TED, 2009

9
Resonate
Book
Present Visual Stories that Transform Audiences

Nancy Duarte

Wiley, 2010

6
The Story Factor
Book
Inspiration, Influence, and Persuasion Through the Art of Storytelling

Annette Simmons

Basic Books, 2006

7
The Greatest Sales Stories Ever Told
Book
From the World's Best Salespeople

Robert L. Shook

McGraw-Hill, 1995

8