Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.

Design to Grow
Book

David Butler and Linda Tischler

Simon & Schuster, 2015

(8)

More than just a pretty logo or a catchy look, good design should permeate every aspect of your company.
Hidden in Plain Sight
Book
 

Jan Chipchase and Simon Steinhardt

HarperBusiness, 2013

(7)

To design products people really want, walk a mile in their shoes: the secrets of ethnographic research.
Design Like Apple
Book
 

John Edson

Wiley, 2012

(8)

Become the Apple of your industry by using design to make your products “insanely great.”
Built to Love
Book
 

Peter Boatwright and Jonathan Cagan

Berrett-Koehler, 2010

(7)

When customers love your product, you’ll love what it does to your profits.