In this inspiring lecture, organizational consultant Simon Sinek ridicules companies that conduct market research to discern how to present themselves to the public, which he considers to be contrived and disingenuous. People and companies, he cautions, must act authentically to build genuine emotional connections. Sinek shares personal stories and provides one or two touching case histories as he paces the stage. If you feel you need to change to get ahead or to abandon your values to make a buck, getAbstract recommends this talk to help you stay true to yourself.
About the Speaker
Simon Sinek is an organizational consultant. He wrote Start with Why.
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On purpose, leadership and empathy. Simon Sinek is a British-American leadership author and speaker. He is the author of five books, including Start with Why and The Infinite Game. Sinek is also an instructor of strategic communications at Columbia University, and is an adjunct staff member of the RAND Corporation. Sinek became famous for the “Golden Circle” leadership model: […]