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If You Don’t Understand People, You Don’t Understand Business

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If You Don’t Understand People, You Don’t Understand Business

99U,

5 min read
5 take-aways
Audio & text

What's inside?

Abandon market research. Instead, follow the advice of ancient Greek philosopher Socrates: “Know thyself.”


Editorial Rating

7

Qualities

  • Concrete Examples
  • Engaging
  • Inspiring

Recommendation

In this inspiring lecture, organizational consultant Simon Sinek ridicules companies that conduct market research to discern how to present themselves to the public, which he considers to be contrived and disingenuous. People and companies, he cautions, must act authentically to build genuine emotional connections. Sinek shares personal stories and provides one or two touching case histories as he paces the stage. If you feel you need to change to get ahead or to abandon your values to make a buck, getAbstract recommends this talk to help you stay true to yourself.

Summary

Humans are pack animals who function best in communities – groups of people who share “common sets of values and beliefs.” Members of communities develop reciprocal trust. When you are among people you trust, you have the freedom to take chances, try new things, explore unfamiliar territory and make mistakes. The trust of others gives you a safe place to fall. Trying to eliminate your weaknesses is pointless. Rather, shore up your strengths and surround yourself with people who excel in the areas you find most challenging. If one man with a sharp stick hunts a saber-toothed tiger, the...

About the Speaker

Simon Sinek is an organizational consultant. He wrote Start with Why.


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