“Conversational commerce” – the merger of shopping and messaging apps – will soon transform the meaning of messaging. In this timely article, Uber’s developer experience lead Chris Messina offers practical insight into how the expansion of messenger functionality will affect consumers’ brand interaction, addresses unanswered questions about conversational commerce integration and lists the advantages – for both developers and users – of conversational “bots” over stand-alone apps. getAbstract recommends this article to business leaders looking to stay at the forefront of commerce and customer service trends.
About the Author
Chris Messina is developer experience lead at Uber. He worked as a developer advocate at Google and has spoken at conferences like SXSW, Web 2.0 Expo, Google I/O and Launchfest.