Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School of Business, presents a basic primer about the forces of “social influence” and peer pressure. He explains how other people shape your thoughts, purchases and actions. Berger brings the right credentials; on his own and with partners, he has run studies to gauge the influence of social forces. He writes with a clear, straightforward style, packs in a lot of information, and simplifies complex ideas, as if trying to serve both marketing professionals and his marketing students. As in a classroom, he poses rhetorical questions. Berger covers a wide range of influence scenarios, showing great passion for his field. getAbstract recommends his text to marketing students and professors and to marketers as a reminder of how malleable human behavior can be.
About the Author
Jonah Berger, who also wrote the bestseller Contagious, is a marketing professor at the Wharton School at the University of Pennsylvania. His work has appeared in The New York Times, Science and the Harvard Business Review.
Comment on this summary
3 years agoAmazing reading stuff
4 years agoRead something Amazing like this after a long time. Wonderful stuff.
5 years agoI agree with the earlier comments in that there is no clear direction what one must do to improve their acceptability in the society. 'Optimally different' seems like an interesting concept although insufficiently addressed in the summary - not certain if it is better detailed in the book.
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3 years ago
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