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Out of Our Minds

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Out of Our Minds

The Power of Being Creative


15 min read
10 take-aways
Audio & text

What's inside?

Cultivating creativity at school and work builds crucial skills for tackling today’s complex challenges.

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Revolutionary change requires creative approaches to wrestle with complex and unique challenges. Organizations of all types seek people who can think creatively, invent innovative solutions and adapt to a changing world. Creativity and innovation expert Sir Ken Robinson – whose TED talk, Do Schools Kill Creativity?, garnered one of the largest audiences of all time – cautions that mass education systems designed to produce workers for the industrial age don’t prepare students to meet new world challenges. He advocates a full-scale transformation of education systems on the premise that intelligence and the creative process are “diverse, dynamic and distinct.” This is a scholarly exploration of the evolution of mass education and attitudes toward intelligence and creativity. getAbstract recommends this updated edition of Robinson’s thesis to educators, human resource professionals, and corporate and community leaders.


Nurturing a Culture of Creativity

Obsolete education and training systems no longer nurture and develop the talents and abilities necessary to succeed in today’s reality. Businesses realize that dealing with the growing complexity of the global environment requires developing a culture of creativity. But much of the solution resides within the education system, not within commercial organizations.  

Executives seek creative people who communicate effectively, collaborate in teams and prove sufficiently nimble to respond to change. But misconceptions about creativity may hamper their agility. Many people believe that any given individual is either creative or not. This isn’t true. Everyone has creative capacities that blossom with development. Many believe that creativity exists only among people in artistic professions, such as music or filmmaking. And people worry that creativity invites chaos and frivolity. In fact, the choice to master creative skills is open to everyone, but it requires hard work and discipline.

The Acceleration of Change

The world’s most profound changes took place in the last five decades, ...

About the Author

Sir Ken Robinson, PhD, is an internationally recognized expert on creativity, innovation and human resources. He garnered more than 45 million views with his 2006 TED Talk, Do Schools Kill Creativity?

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