- Insider's Take
Technology innovation responds to consumer demand, often without giving enough consideration to ethical implications. As disruptive business models replace components of existing value chains, the new models outpace regulations and controls. Yet, their creators seldom assume responsibility for the ethical consequences. SAP’s Max Wessel and Nicole Helmer offer three strategies to navigate this moral dilemma in society’s best interest.
About the Authors
Max Wessel is chief innovation officer at software company SAP. He also lectures at the Stanford Graduate School of Business. Nicole Helmer is the head of strategy at SAP’s Innovation Center Network.