When attempting to launch a business, entrepreneurs often formulate business plans that look great on paper but that ultimately flop. According to Alex Osterwalder, author of Business Model Generation, many new enterprises fail because they don’t test their ideas or consider alternatives before launch. He adroitly suggests turning to automakers for inspiration. getAbstract believes Osterwalder’s insightful guidance offers a beacon of light to neophyte entrepreneurs feeling their way in the dark.
About the Speaker
Alex Osterwalder co-founded Strategyzer, an app that assists in designing business models.