The rocketing growth in online retail sales presents rich opportunities for online retailers. Yet consumers’ demands for convenience, personalization and delivery are ratcheting up, too. To stay in the game, retailers must innovate. Based on a survey of traditional retailers, the Boston Consulting Group details the activities that set e-commerce innovation leaders apart, the benefits they reap and the crucial investments that will underpin retailers’ IT-enabled innovation. This insightful and actionable report is a valuable read for any retailer seeking a leg up online.
About the Authors
Brad Loftus is a senior partner and managing director at the Boston Consulting Group, a global management consulting firm. Ashwin Bhave, Chris Biggs and Shishir Pathak are partners and managing directors, and Peter Burggraaff is an associate director.