Developing a good corporate strategy requires rigorous analysis. You don’t need to become a quant or a statistics expert, but you should understand how worthwhile analytics abet planning. Strategic analysis expert Babette E. Bensoussan and management professor Craig S. Fleisher explain, in simple terms, 10 classic, tried-and-true diagnostic techniques in this introduction to strategic development. This isn’t a book for nerds, but for business executives and managers who need to know the basics of analysis so they can develop better corporate strategies. This guide is easy to use, with concise but thorough introductions to major analytical tools, their pros and cons, and step-by-step instructions for how to implement each one. getAbstract recommends this useful primer on corporate analytics to any managers who need grounding in this important discipline.
About the Authors
Babette E. Bensoussan is managing director of the MindShifts Group, a strategic planning consultancy. Craig S. Fleisher is a management professor at the University of Windsor, Canada.