Twitter or Facebook could hit your firm’s reputation or attract hackers; a LinkedIn article could provoke regulators. Unfiltered social media platforms come with reputational risks, cybersecurity vulnerabilities and maybe even regulatory penalties. Yet, companies love the direct communication access that social media give investors, customers and even competitors. Thus, today’s businesses need smart social media policies and procedures. One step is to empower internal auditors to monitor and evaluate the risks. In fact, a survey of auditors is the informational base of this report by David Houghton, Emily S. Keenan, Mark Edmonds and Leslie H. Blix of the MIT Sloan Management Review.
About the Authors
David Houghton teaches marketing at Williams College of Business, Xavier University. Emily S. Keenan is an assistant professor of accountancy at Ohio University. Mark Edmonds teaches accounting and finance at the University of Alabama, Birmingham. Leslie H. Blix is an assistant professor of accounting at Sam Houston State University.