- For Beginners
You must constantly think of ways to improve your business and maximize your employees’ resourcefulness. Public relations and communications consultant Jennifer Prosek explains that competition now is too intense and market changes too rapid for organizations to become complacent. Wise employers cultivate an entrepreneurial mentality within their workforce while empowering employees to be daring and creative. While Prosek’s notion of an “Army of Entrepreneurs” isn’t groundbreaking, her belief that many organizations’ leaders lack vision reads true. Your success in making the transition from old beliefs to an entrepreneurial mind-set depends on whether your company proves too conventional to change or is willing to embrace new, exciting methods. getAbstract recommends Prosek’s guide to those considering shaking up their business’s old belief system to ensure long-term growth.
About the Author
Jennifer Prosek is the founder and CEO of CJP Communications, an international PR and financial communications company with offices in New York, London and Connecticut.