Donald Trump has navigated the shifting media currents of recent decades so adroitly that he won the presidency. New York Times critic James Poniewozik offers an insightful, nonpartisan analysis of Trump’s rise, fall and rise, from real estate mogul to failure to reality-show star to political powerhouse. Is Trump a genius at mirroring the narcissism of television, or is he simply so narcissistic that the cameras can’t stop focusing on him? In the end, the answer doesn’t really matter, Poniewozik argues. What matters is that Trump has parlayed “tube time” to his advantage at every turn.
Poniewozik’s text masterfully melds media history with biography. The notion that Trump has managed to beat the media at its own game may not seem surprising to many Americans. Nonetheless, Poniewozik’s exploration of how changing media trends have affected US society since the Reagan era, and how Trump’s story intertwines with those developments makes for an engaging, eye-opening read.
About the Author
James Poniewozik has been the chief television critic of the New York Times since 2015.