Doctor, academic and science writer Ben Goldacre remind you that science is not a magical authority you should unquestioningly accept. He makes clear that science is a process accessible to everyone, and that it allows you to gain a more accurate view of the world. Goldacre uses stories and examples to help you understand proper research methods and how scientists and laypeople violate them. Cynics will surely enjoy Goldacre’s acerbic wit. The gullible, who will likely bristle when Goldacre tears their favorite fad diets, pills and other “commodifiable solutions” apart, may emerge from reading him with a healthy sense of skepticism. In a era when everything from cranberries to cosmetics markets using statistics and when reporters create public health crises via sensationalist headlines, Goldacre seeks to empower you recognize the difference between flimflam and legitimate information. He will help you develop this instinct and help you recognize false claims and faulty science.
About the Author
Doctor, academic and science writer Ben Goldacre is the author of the Bad Science website and three books: Bad Science, Bad Pharma, and I Think You’ll Find It’s a Bit More Complicated than That.