Chinese media platforms have been predicting the doom of Chinese internet giant Baidu with such headlines as, “Search Engine Baidu Is Dead” and “Baidu Is Falling out of the First Rank of Internet Companies.” The company’s first quarter 2019 performance didn’t help set the record straight, as the company reported a loss for the first time in more than a decade. This report from China Entrepreneur discusses why Baidu is in its current predicament and whether the company is making a turn for the better.
About the Author
Li Yuan writes for China Entrepreneur magazine, which focuses on business insights and management advice from China’s entrepreneurs.
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