Summary of Bargain Fever
From BARGAIN FEVER by Mark Ellwood. Summarized by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company
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Increased abundance and choice, the end of mass advertising, and transparency forced by the Internet are driving seismic changes in how retail buyers shop. Consumers know that today’s price tags “were not put there by the great printer in the sky,” but are often vulnerable to smart bargain hunters’ tactics. Retail journalist Mark Ellwood explains how shoppers can wield power, demand discounts, find savings and force sellers to capitulate. His dry sense of humor and creative phrasing add up to an especially enjoyable read. He might have included bulleted lists or end-of-chapter summaries to highlight his important points, but his afterword does offer 100 bargain-hunting tips to help convert “even a markdown newbie into a seasoned retail hacker.” getAbstract recommends Ellwood’s entertaining, practical and content-rich primer especially to marketers, as well as investors, wholesalers, and retail buyers and sellers, online and offline.
In this summary, you will learn
- How bargain shopping evolved,
- What recent factors shifted power to consumers and
- How to wield this power to help you as a buyer – or even as a seller.
About the Author
Journalist Mark Ellwood specializes in the subject of retail and has written for The Wall Street Journal, The New York Times and Condé Nast Traveler.
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