Imagine a grocery store where every full-time employee makes a salary at least equal to the area’s median family income – a chain with a stock of unique, private-label goods providing excellent value. Imagine that it focuses on its target demographic to build cult-like loyalty. This is Trader Joe’s. Joe Coulombe tells how he built Trader Joe’s into a success, offering anecdotes in a casual, idiosyncratic style. His account is neither linear nor ordinary – just like his stores.
About the Authors
Joseph Hardin Coulombe, a Stanford-educated economics major and MBA recipient, founded Trader Joe’s, served as a consultant to and leader of companies in distress, and held seats on numerous boards. He died in February 2020. Patty Civalleri has written several travel books on Italy’s art and culture.
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