Summary of Better and Faster

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Rating

8 Overall

9 Applicability

8 Innovation

8 Style


Recommendation

Ideas and opportunities abound. People surprise you all the time with brilliant new things – concepts you never thought of, or if you did, you were too cautious to pursue them. Most people till their familiar “farm”; that’s your DNA at work. You study to gain a skill, work to attain a position and reap what you sow. But things change so fast today that your comfortable job might disappear or your company could crumble around you. Trend hunter and entrepreneur Jeremy Gutsche urges you to abandon – or, at least, seek beyond – what got you there and to “hunt” aggressively for what’s next. Though you’ve probably heard some of his case histories before, Gutsche’s cautionary tales and amazing success stories fuel this adventurous guide to modern entrepreneurship. getAbstract recommends his change-making enthusiasm to entrepreneurs, business owners, managers and investors.

In this summary, you will learn

  • Why resting on your laurels and “farming” your familiar ground are dangerous;
  • How to resist natural tendencies toward “complacency,” “repetition” and defensiveness; and
  • What strategies will help you spot hidden opportunities and “hunt” for your next big idea.
 

About the Author

Jeremy Gutsche became an entrepreneur at age seven. His fascination with ideas led to the launch of Trendhunter.com, a site where millions of followers seek unique opportunities.

 

Summary

See Things Differently
Train yourself to see, and you’ll find ideas for new opportunities and ventures everywhere. Shift your mind-set from that of a “farmer” to that of a “hunter.” Farming comes naturally because human beings have farmed successfully for thousands of years. You start ...

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    Dmitry Tomnikovsky 1 year ago
    Interesting, worth reading. Thanks.
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    Chong Park 2 years ago
    Reading this summary provided me with a new perspective to try merging different ideas. Thanks. I enjoyed reading it.
  • Avatar
    Rea Ruplinger 2 years ago
    Great read!