Paul B. Carroll and Chunka Mui
Billion Dollar Lessons
What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
To avoid sharing their fates, learn from the billion-dollar mistakes many companies have made.
Prolific business writers Paul B. Carroll and Chunka Mui believe you can learn from enormous corporate failures. They examined the failures of thousands of publicly traded companies in the United States and looked for commonalities. They learned that smart people – even the most successful business leaders –sometimes make dumb mistakes. Whether you’re a leader, employee or investor, Carroll and Mui offer tools to help you make better strategic decisions.
About the Authors
Paul B. Carroll and Chunka Mui also co-wrote The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups and Driverless Cars: Trillions Are Up For Grabs.
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