Jason R. Rich has used his creative juices to write a book that promises to help your brain come up with its own storm of ideas. The book covers the basics of using a creative environment to brainstorm and develop new ideas. While some of the concepts discussed are fundamental, they are also classics. About 40% of the book consists of interviews with highly regarded creative thinkers in various fields - a key asset given the premise that one way to become creative is to learn from those who have already mastered this art form. In today’s "by-the-numbers" corporate culture, finding new and better ways to get the job done is a valuable skill. getAbstract.com strongly recommends this book to those who need a more creative approach to daily tasks.
About the Author
Jason R. Rich is a newspaper and magazine columnist who has written more than 25 books, including The Unofficial Guide to Starting A Business Online and The Unofficial Guide to Marketing Your Business Online. He serves as a marketing and creativity consultant to businesses, and lives outside Boston.