Summary of Brave New Work
From BRAVE NEW WORK by Aaron Dignan Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
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- Well Structured
A genre of books imploring companies to abandon 20th-century management practices has sprung up since the blockbuster success of McKinsey’s The War for Talent in 1999. In this bestseller, Aaron Dignan writes as a CEO who has seen the light. Though he repeats much of the new conventional wisdom, Dignan contributes fresh, engaging examples, anecdotes, analogies and facts. They include the origins of bad management practices that began as a clever means of enemy sabotage in World War II. The commonsense transformations he recommends will entertain and inform those interested in engagement and performance.
About the Author
Aaron Dignan is founder of The Ready, a consulting firm that advises businesses on reorganizing themselves. He also wrote Game Frame: Using Games as a Strategy for Success.
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