In theory and in summary, author Lynne C. Levesque’s book sounds wonderful. Today’s changing business environment pressures everyone to come up with creative ideas, but not everyone is creative, or so goes common thinking. Levesque argues that everyone is creative, or can be, but that there are different types of creativity. Working from a base in Jungian psychology, and writing somewhat stiffly, Levesque explains eight major types of creativity. She has clearly studied creativity thoroughly. She provides historic examples, quotations and countless tools - including an analysis of creative personality strengths based on the Myers-Briggs Type Indicator - to support her thesis that minds work in different ways. Unfortunately, she gives little evidence that people become more creative when they follow her suggestions, and that’s the rub. Her specific suggestions sound great, but idealistic: how many organizations have the resources to assemble teams with complementary creativity styles? As a result, getAbstract.com recommends this book to two groups of readers who may have the knowledge to get the most from it: those who welcome the theoretical discussion as well as the practical suggestions, and those who are devoted to fostering creativity.
About the Author
Lynne C. Levesque has more than two decades of experience in business, primarily in banking. She earned her bachelors at Mount Holyoke and holds an M.A. from Rutgers, an M.B.A. from Berkeley and an Ed.D. from the University of Massachusetts, Amherst, where she studied creativity. She is a consultant and trainer.