Building a StoryBrand
Clarify Your Message so Customers Will Listen
HarperCollins Leadership, 2017
People like to hear stories. If your brand’s not telling stories, your customers aren’t listening.
Run your marketing message through Donald Miller’s framework to create a superstar narrative. His approach casts your brand in the fundamentally human language of a story. He offers a sharp, clear process for finding a story to tell about your product or service that centers on your customer as the hero – not on your offering. Miller’s advice can be somewhat self-promotional, but he provides marketers and entrepreneurs with solid advice and valuable ideas for implementing an engaging tale. His applicable, practical guidance teaches you how to view your message from your customer’s perspective.
About the Author
StoryBrand CEO Donald Miller hosts the Building a StoryBrand podcast. His other books include the bestseller Blue Like Jazz, Scary Close and A Million Miles in a Thousand Years. He offers a story brand template at MyStoryBrand.com.
By the same author
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