Summary of Building a Successful Digital Transformation Roadmap

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Nine out of ten companies are undertaking digital transformation – but only a fraction have formed clear plans for this complex, lengthy process, according to professional services firm Earley Information Science. In a clear, actionable white paper, EIS outlines the case for mapping your journey in advance and offers helpful guidance for creating a plan.

About the Author

Earley Information Science is a professional services firm dedicated to helping organizations become AI-powered, customer-driven enterprises.

 

Summary

A roadmap for digital transformation (DT) can help an organization manage the transition.

Digital transformation means rethinking business models and tech investments to increase customers’ digital engagement. The process involves a complex, potentially overwhelming task, taking in multiple disciplines and presenting a vast array of possibilities for marketing and engagement. Nearly 90% of companies are undertaking DT, but few have formulated a strategy to guide themselves through it. Lack of a formal strategy can allow digital fragmentation – disconnected initiatives that lack alignment with the organization’s goals – as well as suboptimal technology investments. Foundational...


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