Summary of Burn the Business Plan
From BURN THE BUSINESS PLAN: What Entrepreneurs Really Do by Carl J. Schramm. Copyright © 2018 by Carl J. Schramm. Reprinted by permission of Simon & Schuster, Inc.
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As an economist, entrepreneur, professor, venture investor and the former head of “the world’s largest philanthropy dedicated to promoting entrepreneurship,” Carl J. Schramm reports that many popular ideas about how to launch a business are wrong. He asserts they’re built on unrealistic ideas of what makes companies work. This refreshing guide presents – and circles back to – case studies so readers can see how various factors affect specific businesses and their founders. getAbstract recommends this inspiring evaluation of entrepreneurship to business creators at all stages of their companies’ growth, as well as to prospective franchisees, entrepreneurship teachers and those looking for a way to build a business.
About the Author
Economist and professor Carl J. Schramm has founded or co-founded five companies, co-founded the Global Entrepreneurship Week, and served on the President’s National Advisory Council on Innovation and Entrepreneurship.