Summary of Business Strategy
Copyright © 2015 AMACOM, a division of American Management Association
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In most industries, 20% of the companies – those with well-developed corporate strategies – make 80% of the profits. Business author Brian Tracy explains strategy and discusses why it’s so important. He identifies its components, outlines what strategy requires and elucidates how companies can develop comprehensive strategies to achieve their goals. Tracy also provides a fascinating report on how Alexander the Great’s superior use of strategy enabled his 50,000-man Macedonian army to defeat the million-man Persian army in the 300s BC, though Tracy’s focus is on strategy, not on precise history. getAbstract recommends this concise but solid manual to corporate strategists, to those whose firms need strategic planning and to students of strategy.
In this summary, you will learn
- How to use the seven “principles of effective strategy,”
- How to apply the “four strategic planning principles,”
- What five questions strategists should ask,
- How to develop and implement your strategy in five phases, and
- How Alexander the Great set an example of the brilliant use of strategy.
About the Author
Brian Tracy is chairman and CEO of Brian Tracy International, a training and development firm. His other books include No Excuses!, Eat that Frog!, Maximum Achievement and The Psychology of Selling.