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Business under Fire

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Business under Fire

How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them


15 min read
10 take-aways
Audio & text

What's inside?

How do businesses cope when terrorists are trying to kill their customers? See how Israeli firms survive – and thrive.

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Editorial Rating



  • Controversial
  • Innovative
  • Inspiring


Author Dan Carrison deserves credit for writing an insightful book about an ongoing modern tragedy. The Palestinian terrorist attacks, which resumed in Israel in 2000, present a critical lesson for all twenty-first century businesses. Working through terrorist attacks aimed at killing civilians and disrupting normal life actually has forced Israeli executives to learn new ways of operating their businesses. Carrison interviewed leaders in various industries (airlines, hotels, high tech, advertising) who have worked to keep their businesses open, their employees safe and their customers satisfied. He actually found that many companies were revitalized. While the topic of living with danger is daunting, many Israelis have adopted better business tactics as a result of economic and physical terrorism. Oddly enough, this extreme situation leads to an uplifting business story. As a result, recommends this very interesting book to CEOs, business owners and corporate strategists, especially in the hospitality and service industries. It will put your troubles in perspective and will help you prepare to cope with any type of crisis.


Resourcefulness in the Face of Terror

Unlike most other countries, Israel has never enjoyed a period of prolonged peace. Since its creation in 1948, Israel has suffered a series of military and economic conflicts. Starting in October 2000, Palestinian terrorists resumed the intifada, a series of calculated attacks on Israeli civilians and business that were aimed at disrupting normal life. As a result of these terrorist attacks, which coincided with the decline in the high technology Internet services industry in both the U.S. and Israel, the Israeli economy went into a steep decline.

When a country undergoes a calculated series of terrorist incidents, assaults that show no sign of diminishing, a negative chain of events unfolds. In Israel’s case, the U.S. State Department issued a travel advisory, which meant that corporate travel insurance policies would not cover many Americans who visited the country. As a result, corporate tourism evaporated. The bad news soon spread to recreational and religious tour groups and to individual travelers who opted to visit other locations.

As the cancellations of tours and airline flights mounted, the Israeli tourism industry...

About the Author

Dan Carrison is a partner in Semper Fi Consulting and is a frequent public speaker. A former journalist, he is the author of Deadline!: How Premier Organizations Win the Race Against Time and the co-author of Semper Fi: Business Leadership the Marine Corps Way. Carrison lives in Los Angeles, California.

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